Continuous Assessment 1.2

Continuous Assessment 1.2: Progress Report- Data

Description

For this assessment task, you are required to source appropriate social media data for your business question and document the characteristics of these datasets. The data needs to be acquired from reliable sources and of high quality to ensure the credibility of the final analytical results. Write a 450-word progress report that documents the data to be analysed to address your business question and the justification of the relevant data sourcing issues.

The progress report should be structured in the following manner:

• Tables summarising the characteristics of two (2) sets of data (MUST be sourced from multiple social media sites and including one active dataset), involving
  • A description of each dataset including the source name and link, type, status and timeframe
  • One or two samples from each dataset
• A justification section that describes:
  • An estimation of the amount of data needed to give a reliable answer to your business question and how you arrived at that estimation
  • The process of data acquisition in brief and any challenges you may encounter in acquiring adequate data of good quality and reliability
  • The kinds of analysis that can be applied to the data and how will they contribute to addressing your business question

Aims

This assessment is for you to demonstrate your knowledge on the specialities of social media data and data acquisition from various public-facing sources, such as Reddit and Guardian. You will be searching for appropriate social media data that contributes to answering your business question after being analysed and justifying your choice of the data sources and the potential challenges you will be facing while collecting the data.

By completing this assessment, you would be meeting the following course objectives:

• CLO 1 - Extract text and other data types from web sites
• CLO 2 - Determine the data requirements to extract from web and social network sites needed to address a business problem

Criteria

You will be assessed on your ability to:

• Correctly identify the characteristics of data sourced from various public-facing sources
• Acquire good quality social media data from reliable sources with appropriate referencing
• Provide justifications on data sourcing and acquisition convincingly with error-free expressions.

Instructions

1. Search for two data sources where sufficient data can be collected for the analysis. Note:
   • Data can be either sourced from any public-facing sites, e.g., X, Guardian, Amazon, or accessed through data archive, e.g., SLNSW Social Media Archive (https://socialmediaarchive.sl.nsw.gov.au/prototype/about.html) or data.world (amazon data archive for instance: https://data.world/datasets/amazon)
   • You are not required to collect all the data you need for analysis or use the same data in your Project assessments. However, do consider the fact that most of the social media sites have limitations and restrictions on data acquisition if you plan to source different data for your final project.
2. Choose two(2) sets of data from all the data you may acquire from various sources and summarise the characteristics of each set of data in a table, including:
   • A brief description of the dataset
   • Data source name and the reference link if any
   • Type(s), e.g., textual data, numerical data, images etc.
   • Status, e.g., active or archived
   • Timeframe, i.e., an estimation of the date ranges
   • Samples, i.e., one or two samples from the dataset
3. Write a justification of 4 to 5 paragraphs covering:
   • An estimation of the amount of data needed to give a reliable answer to your business question and how you arrived at that estimation
   • The process of data acquisition in brief and any challenges you may encounter in acquiring adequate data of good quality and reliability
   • The kinds of analysis that can be applied to the data and how will they contribute to addressing your business question.

Submission requirements:

Write a 450-word (+/- 10%) progress report following the structure suggested in the description. Note:

• Your final submission must be in the format of .docx or .pdf.
• Include proper references where applicable with file name username_uotsma_assessment1.2.pdf, where username is your university network username / email ID (e.g. bonjy0007).

Advice and Resources

Reviewing course lectures, learning activities and practicals from Weeks 1, 2 and 4 will provide sufficient preparation for this assessment task.

Referencing style: Use the APA 7 style of referencing in-text citations. Refer to section on ‘APA 7’ here http://www.unisa.edu.au/referencing

The references for data used, if any, can be included in the references section. References must be available when the assignment is being marked.