Assessment 2.2 - Project Implementation Report

Description

For this assessment task, you will implement various text and social media analytics techniques using the software packages introduced in the course to find answers to your proposed business question and report the outcomes of the analysis. You will also reflect on the analysis process and justify whether your outcomes can satisfy the client's information needs. Write a 1575-word implementation report that summarises the implementation process of your project and justify the feasibility of your proposed solution to answer the business question through interpreting the analytical results.
For further information and detailed instructions, see the section below on Assessment instructions.

Aims

This assessment is for you to demonstrate your conceptual and technical understanding of various text and social media analytics techniques, and skills to implement them using the software packages to address a business question. Your report will be assessed on the appropriateness and accuracy of your analysis as well as on your interpretation and justification of findings and outcomes derived from the analytical results.

By completing this assessment, you would be meeting the following course objectives:
• CLO 3 - Apply a range of analytics techniques to text that has been derived from web or social network sources.
• CLO 4 - Review the use of analytics tools applied to a business problem.

Criteria

You will be assessed on your ability to:
• Demonstrate good knowledge and skills in analysing data collected from public-facing sources.
• Correctly implement various text and social media analytics techniques to support a business question.
• Convincingly justify the analytical results with appropriate graphs and diagrams
• Present a report in an organised, structured, and logical manner and express ideas without any errors.

Instructions

The implementation report is suggested to be structured in the following manner:

1. Table of content
2. An introduction section (~ 1/2 page), including:
   • A statement of your business question only, no additional information needed.
   • A framework diagram of your project implementation process. Explain clearly and sequentially how each step of the process is needed to answer the business question. Use dot points if necessary.

   Note

   If you change your business question from the preliminary report, please include a description with 2-3 paragraphs outlining the overview of the background and context of your business question and the aims and objectives of investigating the business question in the Appendices.

3. A “Methods” section (~1-2 pages):
   • Describe your proposed method to solve the problem and answer your business question.
   • Explain the expected data and relevant preprocessing steps required for your method. You may repeat some of the content from your preliminary report if you are using the same data.
   • Include a visual method overview.
   • Include any assumptions made.
4. An experiments and results (use separate subheadings while necessary):
   • Summarize the input data used.
   • Describe your experiments and the analysis process.
   • Briefly discuss a baseline supervised learning model relevant to your problem. It is recommended that you prioritise using the software packages introduced in the course.
   • Benchmarking: compare your method with the baseline using common performance metrics (e.g., Accuracy, Precision, Recall, F1 Score).
   • Highlight contributions to answering the business question.
   • Provide an evaluation of your analysis framework's effectiveness in addressing the business question (1-2 paragraphs).
5. A conclusion section with 2-3 paragraphs summarising the main outcomes of your project, limitations of your proposed method and potential future directions if you are to continue the study.
6. A references section that lists all references that you have cited in the project implementation report (at least 3 references are required).
7. An appendices section that includes any technical and non-technical additional information about your project implementation, such as sample data, variable definitions, workflow diagrams etc.

Submission requirements:

Write a 1575-word (+/- 10%) project implementation report following the structure suggested in the description.

Note

Word count is exclusive of tables, figures (including associated legends), appendices and references.

Your final submission must be in a .pdf file with file name username_uotsma_assessment2.2.pdf, where username is your university network username / email ID (e.g. bonjy0007).

Advice and Resources

Reviewing course lectures, learning activities and practicals from Weeks 3, 5, 7 to 10 will provide sufficient preparation for this assessment task.
Referencing style: Use the APA 7 style of referencing in-text citations. Refer to section on ‘APA 7’ here http://www.unisa.edu.au/referencing
The references for data used, if any, can be included in the references section. References must be available when the assignment is being marked.