004. Genix Innovations
Haiyue
4min
What It Does
Genix Innovations is the R&D-focused business area, building AI-powered components that address complex and previously unmet business needs. Products are primarily built for the Salesforce AppExchange.
Products
Find 360 (Available on AppExchange)
| Aspect | Details |
|---|---|
| Purpose | Relationship mapping and visualisation tool for Salesforce |
| Technology | AI-driven automatic record linking and discovery |
| How It Works | Automatically discovers links between records in any Salesforce-driven platform, then maps and displays relationships visually |
Technical Highlights:
- Graph-based relationship discovery
- AI-powered entity resolution
- Visual mapping of complex data relationships
- Works with any Salesforce data model
Geomap (Coming Soon)
| Aspect | Details |
|---|---|
| Purpose | Location visualisation for Salesforce records |
| How It Works | Shows the exact location of a Salesforce record’s address on a map |
DocGen (Coming Soon)
| Aspect | Details |
|---|---|
| Purpose | High-volume document generation |
| Use Cases | Regulatory compliance, infringement management |
| How It Works | Generates documents at scale with ad hoc capability |
Cloud Storage Explorer (Coming Soon)
| Aspect | Details |
|---|---|
| Purpose | Bridge between Salesforce and external cloud storage |
| How It Works | Enables Salesforce users to access and interact with content stored in off-platform cloud repositories |
Salesforce AppExchange Development
Building ISV products for Salesforce AppExchange involves specific technical considerations:
- Managed Packages - Packaging code for distribution through AppExchange
- Security Review - Passing Salesforce’s security review process
- Multi-org Compatibility - Ensuring products work across different Salesforce editions and configurations
- Lightning Web Components (LWC) - Modern UI framework for Salesforce
- Apex - Server-side programming language for Salesforce
- Governor Limits - Working within Salesforce platform limits (SOQL queries, DML operations, CPU time)
- Namespace Management - Isolating ISV code from customer customisations
Senior Engineer Relevance
For the Innovations team, key skills include:
- Salesforce ISV development - AppExchange packaging, security review, managed packages
- AI/ML engineering - Building and integrating AI models into production products
- Graph algorithms - For relationship mapping and entity resolution (Find 360)
- Geospatial data - For mapping and location services (Geomap)
- Document generation - Template engines, PDF generation, high-volume processing (DocGen)
- Cloud storage APIs - Integration with AWS S3, Azure Blob, Google Cloud Storage, etc. (Cloud Storage Explorer)
- Salesforce Lightning - LWC, Apex, SOQL, governor limits